Helping UK trades and service businesses attract better clients, talent, and grow predictably.

Your biggest challenges answered

Straightforward answers to the problems holding most trade and service-based businesses back.

  • Why am I stuck in feast-or-famine work cycles?

    Most trades rely on word of mouth alone, with over 60% depending on it as their only source of work. 


    It is unpredictable, slow, and gives you little control. I help you build consistent visibility, clearer positioning, and an ongoing pipeline of ideal clients so you finally get predictable work coming in.

  • Why is it so hard to attract good people?

    Top talent wants to work for companies that look professional, communicate well, and stand out, and studies show that around 66% of young people avoid businesses that look outdated online. 


    I help you strengthen your brand, online presence, and messaging so the right people want to join you.

  • How do you help me win better clients?

    We refine how you look, sound, and show up online. 


    Your messaging becomes clear, your brand feels trustworthy, and you stop blending in with every other contractor.

  • I am too busy on the tools, how do I find time for marketing?

    You do not need more time, you need a system. Companies with a consistent marketing rhythm generate far more predictable enquiries. 


    I create a clear marketing strategy, manage the workload, and make it simple for you to stay visible without handling everything yourself, helping you move towards a business that runs smoothly without you having to be involved in every task.



  • What kind of results can I expect?

    Most clients see improvements in visibility, enquiry quality, and consistency within 4 to 8 weeks. 


    You will feel the difference in confidence, clarity, and workload balance even sooner.

  • Do I need to be marketing or tech-savvy?

    Not at all. I break everything down clearly and make it simple to understand. 


    You do not need to be an expert in marketing or tech, you just need a basic idea of what we are doing together. I handle the heavy lifting so you can focus on the work you do best.

  • What return can I expect from this?

    The aim is simple, better clients, better talent, and predictable growth. Most businesses turning over £200K to £10M see improvements in visibility, enquiry quality, and consistency within 4 to 8 weeks. 


    The real return comes from winning higher-value clients, attracting stronger people, reducing downtime between jobs, and building a steady pipeline of work.

Trusted by Leading Brands

I have worked with global brands and hands-on trade businesses.
That blend of experience helps me understand what builds trust, drives visibility, and creates consistent growth for contractors of every size.

Attract better clients and talent,
and build predictable growth.

Straightforward marketing support that helps you stay visible, trusted, and attract the right clients.

(01)

Brand & Postioning Clarity

I help you get clear on what you do, who you help, and why customers should choose you.


We sharpen your message, define your strengths, and position your brand so it resonates with the right clients, not the ones who drain your time, energy, and profit.


Your business looks clearer, more confident, and instantly more professional, helping you stand out from every other contractor in your space.

(02)

Content & Online Visibility

You stay consistently visible with clean, professional content across the places that matter most.

Website, social media, and outreach, kept steady and simple so you always look switched-on and reliable.

(03)

Growth & New Enquiries

We turn visibility into real opportunities.
 You get a clearer pipeline, better-quality enquiries, and marketing that supports long term business growth.

(Testimonials)

5.0/5

What leaders in the trade industry say

Ricky has become a key part of the Bright Business Advice community. He’s helped dozens of our contractor clients strengthen their brands, sharpen their positioning, and present themselves far more professionally, resulting in stronger credibility and higher-value enquiries.


He also played a major role in elevating the Bright Business brand itself. Whenever a contractor needs brand clarity, strength, or a marketing system that drives real growth, Ricky is always my first recommendation.

Emerson Patton

Founder & Business Coach - Bright Business Advice

15+ years of experience helping businesses grow through strategic branding, websites, and simple, effective marketing.

15+

Years working in brand, marketing, and growth

100s

Projects delivered across websites, branding, and campaigns

50+

Businesses supported across trades, service sectors, and specialist industries

Selected work.

Discover how RKY Create has pushed the growth and engagement of businesses.

Oaktree Electrical

Oaktree Electrical needed a more modern, credible brand to win higher-value commercial work. I refreshed their visual identity, strengthened their positioning, and built a clear, professional website that reflects the quality of their service. The result is a stronger online presence that supports better enquiries and long-term growth.

Brand
Website

Habitare

Habitare needed a brand that stood out in a crowded sector where most block management companies look and sound the same. I refreshed their visual identity, clarified their positioning, and rebuilt their website to better reflect the quality of their service. Alongside this, we strengthened their SEO foundations to improve visibility and attract higher-value enquiries. The result is a more distinctive presence and a steady increase in search-driven leads.

Brand
Website
SEO

SMART FT

Smart FT wanted a clearer, more professional brand that matched the scale of work they were winning across telecoms, rail, and BMS. I refreshed their visual identity, rebuilt their website, and created a consistent social media presence that strengthened trust with high-value clients. Alongside this, I launched a LinkedIn outreach system and recruitment-focused content to help them attract new engineers and expand their capacity so they can take on more work and grow with confidence.

Brand
Website
Social Media
Linkedin Outreach

Bright Business Advice

I helped elevate the Bright Business Advice brand with a clearer visual identity and a refreshed presence that better reflects their energy and expertise. The work strengthened how the brand communicates value across various touchpoints and improved engagement with contractors and business owners within their community.

Brand

Oasis Project

The Oasis Project needed a warm, community-focused brand that felt approachable and full of personality. I developed a fresh visual identity and built a simple, professional website that clearly communicates their mission and engages supporters online. The result is a recognisable, memorable brand and an online presence that strengthens trust, connection, and long-term community growth.

Brand
Website

(Testimonials)

5.0/5

See what other businesses say about working with me.

Ricky helped us rebuild our brand from the ground up, from strategy and identity through to a website designed to generate real enquiries.

He understood what we were trying to achieve and translated it into a brand and online presence that genuinely moves the business forward.

The increase in visibility and inbound leads has been noticeable.
I would recommend him to any business that wants a brand that actually works.

Desmon Moreira

Founder & Director - Habitare

All the details, explained

  • What services do you offer?

    I help businesses strengthen their brand, build websites that convert, and create marketing systems that drive visibility, enquiries, and long-term growth.


    Every project begins with understanding your goals, audience, and challenges. 


    From there, we build a clear plan tailored to what your business actually needs to move forward.

  • How do you start working with new clients?

    We begin with a short call to understand what you want to achieve and whether we’re the right fit for each other.


    Fit matters. I work closely with every client, so it’s important that I believe I can make a meaningful difference and that you’re ready to take action.


    If everything aligns, I outline the approach, timelines, and investment before we begin.

  • How do you approach brand and websites?

    A brand is the meaning behind your business. 


    Your website is the destination where everything comes together, but a website will not generate enquiries on its own.


    It becomes effective when supported by the right activity driving traffic to it, including content, SEO, social media, and outreach.


    I build brands and websites that not only look strong, but that work as part of a wider marketing system.

  • Do you offer ongoing marketing retainers?

    Yes. Many clients work with me long term to stay visible, generate demand, and convert more enquiries.


    My retainers focus on strategic content, LinkedIn outreach, SEO foundations, and monthly consultancy to keep your growth on track.


    This gives you consistent activity without needing to juggle everything in-house.

  • How long does it take to see results?

    Brand and website improvements create clarity and credibility immediately.


    Marketing results depend on your industry, competition, and consistency, but most businesses begin seeing an increase in visibility, engagement, and enquiries within 6 to 12 weeks.

  • Do you work with all industries?

    I primarily work with service-based businesses, contractors, and B2B brands who need a stronger identity and a system that generates predictable enquiries.


    If I feel I’m not the right person for your sector or challenge, I’ll tell you and point you in the right direction.

  • How many clients do you work with at one time?

    I keep my project load intentionally limited so every client gets the focus, time, and attention required to deliver strong results.


    Because of this, availability can be limited. If I’m at capacity, you can join the waiting list and be notified as soon as a slot opens.

  • Can you manage everything for us?

    Yes. Many clients prefer a single partner who handles brand, website, content, and marketing direction.


    You get clarity, accountability, and one person responsible for driving your growth, without the noise of multiple agencies pulling in different directions.

Ready to attract better clients, better talent, and build predictable growth?

Let’s talk about where you want to take your business and create a simple plan to get you there.

Fully integrated  campaigns that deliver engagement.

Discover our range of services designed to help brands tell their story.

Brand Strategy

RESEARCH & STRATEGY

LOGO & BRAND IDENTITY DESIGN

CAMPAIGN VISUALS & COLLATERAL

COPYWRITING & STORYTELLING

CREATIVE DIRECTION

Creative & Design

Email & CRM

Digital Marketing

Social Media

SEO & Content

Got a vision? We’re here to make it happen — let’s create something amazing.