AeroTech

(Case study)

Elevating Nectar Café’s Brand & Footprint

Nectar Café partnered with Magnetiq to redefine its brand and boost local engagement. Through a refined visual identity, a stronger social presence, and targeted marketing campaigns, the café evolved from a neighborhood favorite to a recognizable local brand with measurable growth.

Industry

Café & Lifestyle Hospitality

Timeline

6 months

Client

Nectar Café

Services

Content creation
Social strategy

(The challenge)

Nectar Café had established itself as a cozy local spot, beloved by regulars for its atmosphere and quality. Yet the brand faced three key issues:

  1. A lack of distinct visual identity meant the cafe didn’t stand out in a crowded market.
  2. Digital presence was minimal — social media posts were inconsistent and lacked strategic focus.
  3. Foot-traffic growth and online visibility had plateaued despite strong in-store reviews.

(The solution)

We partnered with Nectar Café to rebuild their brand from the ground up and lift their visibility online and off. Our approach comprised:

Brand Strategy & Identity
  • Conducted a workshop to define the cafe’s personality, audience, and unique value (community, comfort, craft).
  • Developed visual and verbal identity: refreshed logo, colour palette, typography, brand voice.
Creative Design & Collateral
  • Redesigned in-store signage, menus, packaging, and takeaway materials to reflect the new identity.
  • Created a library of high-quality assets: hero photography, lifestyle imagery, stylised typography for social.
Digital Marketing & Social Strategy
  • Launched a content calendar covering Instagram and Facebook: weekly posts, stories, promotions to engage local audience.
  • Ran targeted local-area ads to bring new visitors: “Come discover us” offers with limited-time specials.
  • Implemented simple analytics tracking: foot-traffic uplift, engagement rates, new-follower growth.

The Impact We Made

+34%

Social media followers

+28%

Website traffic

+19%

In-store sales

+42%

Engagement rate

(Testimonial)

Working with the team was a game-changer for our café. They helped us discover what makes us unique and brought it to life — online, on-site, everywhere. We now feel confident that our brand is as warm and inviting as our coffee.

Maria Lopez

Owner & Founder, Nectar Café